Launched under the slogan “Together, life is better”, the new inspirational TVC is meant to uplift the brand’s identity and image and highlight the benefits associated with its reliable solutions through scenes combining emotional and functional aspects and spreading love and care in the air. Inspired by modern consumers’ needs, Sanita has envisioned this exciting and enchanting film to celebrate quality moments and encourage the audience to enjoy the beauty surrounding them and embrace the joy life has to offer.
In the film, viewers are transported on a magical journey through various cities and landscapes, witnessing the beauty of falling petals as they add wonderful vibes to consumers’ daily activities.
Starting April 6, the campaign will be aired on MBC1 as regular spots and on MBC Drama as a sponsorship ad for a period of 2 weeks.
In order to establish a wider reach, Sanita will simultaneously launch a widespread online and social media campaign on its various platforms. The campaign features cuts from the main TVC, each focusing on a particular type of care meant to make chores easier, and quality time more available.
Life indeed looks better with Sanita.