Recognizing the importance of enhancing women’s emotional and mental health, Private, leading feminine care brand in the KSA and the Gulf region, has recently collaborated with life coach Lina Khoury to provide its audience with tools to build an inner shield against bullying. Private’s campaign launched under the motto “#Bullyproof” consisted of a series of videos delivering anti-bullying techniques, from developing self-confidence to building a support network and gaining assertiveness skills.
Lina Khoury is a personal and professional life coach certified by the International Coach Federation (ICF) and a mental health counselor. She has extensive experience in empowering people with specific tools and evidence-based techniques that enhance personal development.
Through this joint collaboration coinciding with the “Back to School” season and which falls under the umbrella of “Private Ente Addah” campaign, Private hopes to foster a society where young women can navigate life’s challenges with strength, resilience and self-confidence.