Driven by social responsibility and committed to environmental sustainability, Napco National with Sanita® brand sponsored for a consecutive year the Hejaz Ploggers’ World Cleanup Day initiative in Jeddah, Saudi Arabia. Hejaz Ploggers, a non-profit founded on a vision for a healthy and waste-free environment, launched the initiative supported by Napco Sustainability Program and under the supervision of Jeddah Municipality.
The event which took place on 19 September 2020, brought together 200 volunteers from different ages and backgrounds to jog and pick up litter (Plogging) around the beach, a concept introduced by the Hejjaz Ploggers. Volunteers ran across three different coastal locations: Khaleej Salman Beach, Shuaibah Beach, and Al-Saif Beach.
Collected waste was then segregated and sent to corresponding and related recycling facilities in the Kingdom. The cleanup campaign also advocated behavioral change to reduce consumption and waste, and eliminate litter that pollutes the beaches and cities of KSA.
World Cleanup Day is the world’s largest international cleaning event. An estimated 20 million people across 180 countries participate annually. Due to COVID-19, in 2020 158 countries actively participated in the event with the remaining 16 postponing participation.
Napco Sustainability Program World Cleanup Day Support
Napco Sustainability Program supported Hejaz Ploggers & volunteers by providing the essentials needed for World Cleanup Day activities, including uniforms, garbage bags, gloves, and trucks to transport the collected waste to the relevant recycling plants. Volunteers collected a huge amount of plastic litter from around the beach and sent it to Napco National recycling plant, Recom, supporting a circular economy of plastics in the Saudi Arabia.
This initiative aligns with UN Sustainable Development Goal SDG15, promoting healthy and sustainable behaviors to preserve life on land, and Saudi Vision 2030 objectives towards sustainability.
About Napco National
Founded in 1956 in Dammam, Saudi Arabia, Napco National aims to create valuable products and customized services for GCC industries, while addressing social needs and taking measures to protect the environment. Napco National plants manufacture and supply plastic, paper, and corrugated raw materials and packaging to diverse industries, as well as produce consumer disposables for retail and away-from-home businesses in the GCC and beyond. Napco sources indigenous raw materials and recycles post-industrial plastic waste.