Dedicated to providing women with trusted protection and skin-friendly hygiene across generations, Fam, the leading feminine care brand in the KSA and the GCC region, has recently launched a new TV commercial under the motto “Al Sonf al Asseel”. The inspirational campaign, airing on Shahid as an in-stream video ad during top Ramadan Season series, celebrates 40 years of delivering natural cotton feel, a unique trademark associated with Fam, thus, emphasizing the brand’s resonance with the evolving lifestyle of women in Saudi Arabia.
Also displayed on various online platforms, including YouTube, the campaign encourages women to embrace change while staying loyal to their roots and taking pride in their heritage. It mainly highlights Fam’s ongoing commitment to innovation that accompanies women in today’s dynamic world.
Since its inception, Fam has been keen on meeting the emerging hygiene needs of Arab women through quality care and evolving features that grant them the protection and comfort they deserve.