Sanita teamed up with Jordan Environment Society (JES) to launch the ‘Ghayer El Kees’ campaign, promoting recycling and raising awareness of eco-friendly biodegrable plastic bags by Sanita. The campaign, under the Patronage of Her Royal Highness (HRH) Princes Basma bint Ali of Jordan, ran from 25 to 26 October 2013 in Aqaba, Jordan.
‘Ghayer El Kees’ (Change the Bag) Campaign
On 25 October 2013, JES, with the support of Sanita, launched the ‘Ghayer El Kees’ campaign by setting up stands at two major malls in Aqaba: Aqaba City Center and Al Rahma Mall. The campaign also included stands at different supermarkets within the city. Representatives distributed samples of biodegrable plastic shopping bags, featuring the campaign logo, to pack consumer groceries.
On 26 October 2013, Sanita’s marketing specialists took part in a reception, presenting Sanita and INDEVCO Group’s global presence and reach, as well as focusing on environmental concerns. The reception brought together executives and representatives from JES, Aqaba Special Economic Zone Authority, Aqaba Tourist Police and the Social Security Investment Fund. Princess Basma bint Ali of Jordon was also present.
As part of the hygiene disposable products manufacturer’s commitment to the environment, Sanita continuously launches initiatives and develops products that promote environmental awareness, such as biodegrable trash bags and Natura brand of recycled tissue paper. At the reception, Sanita Regional team handed out Natura recycled tissue samples to the audience as a complementary gift.
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About H.R.H Princess Basma bint Ali of Jordan
H.R.H Princess Basma bint Ali of Jordan is the Founder and Chairperson of a number of nonprofit organizations that promote sustainable development and environmental conservation. In 2002, she was elected as a Global 500 Roll of Honor for her environmental achievements around the world. H. R. H. Princess Basma bint Ali of Jordan is a positive role model for women and an entire generation of young people in the Middle East.
About Jordan Environment Society
Jordan Environment Society (JES) is a member of the Earth Day Network; a US based nonprofit organization committed to promoting environmental awareness to preserve the Earth. JES is the largest NGO in its field in Jordan, with 11 branches around the country.
About Sanita
Sanita, member of INDEVCO group , and located in Halat, Lebanon, produces and distributes hygiene, household tissue, and plastics, and foil disposables and away-from-home products., Established in Lebanon in 1972, Sanita expanded in the region, serving markets in Europe, Asia, Africa and the Middle East.
The manufacturing company continuously engages in Corporate Social Responsibility activities and clean-up initiatives in Jordan, Kurdistan – Iraq and Lebanon.