The Sanita Brand ‘Outdoor Scenery’ campaign created a useful and appealing travelogue highlighting a variety of outdoor activities and touristic sites that can be accessed across the Kingdom of Saudi Arabia.
The campaign, launched in mid-November lasting till mid-December 2017, aimed to encourage families to discover that there is much more to Saudi Arabia than meets the eye. In a journal format, the campaign used videos and social media posts highlighting appealing imagery of a particular touristic hotspot in a given city and/or region. Text was included to provide more information about the site or landmark and the kind of activities that families are able to do there.
The campaign built a portfolio of places and activities, indicating their suitability for either the entire family, youngsters or for just women only. At times, some of the activities were linked to relevant Sanita products.
About Sanita® Brand
Sanita is the caring brand for families who expect high quality and value from the products at hand. Sanita Brand offers the heads of households a helping hand and is a reliable assistance in daily chores to help them better manage their households and take very good care of their families!
The brand is owned by INDEVCO and manufactured under license by Napco National.