With FIFA World Cup Qatar 2022, being the first to be held in the Middle East and to feature more than one team from the Arab World, Sanita, leading household and personal care brand in the KSA and the Gulf region, seized the opportunity to celebrate the event and support football lovers across the region through a widespread online cheering campaign.
The campaign, launched under the motto “Cheer for your favorite team” and portraying visuals of enthusiastic family members, was published on the brand’s social media platforms, YouTube channel, and Kooora website, one of the leading Arab sports news networks. Sanita also sponsored three main football-related videos published by Kooora.com that achieved a wide reach and 21 million impressions.
As part of the buzz, Sanita posted interesting facts about FIFA’s history, rules, and significant prizes, as well as engaging polls that added more excitement and enjoyment to the live games.