Sanita Bambi® Promotes Kids Early Learning for a Better Future and a Brighter Nation

Being a smart choice for mothers who take pride in providing premium care for their babies, Sanita Bambi® baby diapers, by Napco, embarks on an extensive TV campaign to highlight the benefits of early education and inspire parents in KSA and the Gulf region to secure a fun and dynamic learning environment for their babies.

Star Nancy Ajram joins the Sanita Bambi® campaign as the spokesperson to underline the importance of play in facilitating learning and developing children’s personality, intelligence and imagination. The playful mood of the TVC goes beyond recalling Sanita Bambi®’s improved performance to showcase the brands’ commitment to help raise brighter generations at an early age for a better nation.

The CSR campaign launched under the slogan “3allem Walad, Btebni Balad” is complimentary to the Sanita Bambi®’s ongoing sponsorship of both “Kalam Nawa3em” show on MBC 1 and the Turkish series “Al Echk Al Aswad” on OSN, “Ya Hala” and “Ya Hala Chabab”. It will be running from November 18^th till end December as a sponsorship and regular spots on major local channels including, MBC 1, MBC 4, MBC drama, Zee Aflam , Zee TV and Dubai TV.

Sanita Bambi® trademark is owned by INDEVCO and manufactured by NAPCO under license.

About Sanita Bambi®

Sanita Bambi® is the brand for independently-minded women who are looking for all the needed performance in a diaper at a fair price. When you choose Sanita Bambi®, you make the right choice for your baby and a smart purchase decision for your family!

Sanita Bambi® products are made of non-allergic natural fibers and poly-based materials for perfect dryness and healthy skin. Now I-shaped and compressed, Bambi® Diaper fits baby’s body movement to offer higher stretch, flexibility, and absorbency.

About Napco

Napco, leading Saudi-based manufacturing companies, produce high quality Sanita BAMBI® baby diapers. Sanita BAMBI® products are made of non-allergic natural fiber and poly based materials to protect baby’s soft skin. New BAMBI® baby diaper offer higher stretch, flexibility, and absorbency.

Napco Consumer Products Company (Dammam),National Paper Company Ltd. (Jeddah), Napco Riyadh Paper Products Company Ltd. (Riyadh) in Saudi Arabia produce a range of personal and family care hygiene disposable products, including baby diapers, feminine napkins, tissue and towels, disposable plastics products, and a range of away-from-home products.

Napco sells its products under license from INDEVCO with regional brand names including Sanita BAMBI®, BOUQUET®, FAM® , FRESHDAYS® , PRIVATE®, SANITA®, Sanita CLUB®, and other brands owned by NAPCO such SUFRA MATWIYA™.