Nancy Ajram Joins BAMBI® in ‘Shater, Shater’ Campaign to Promote Smart Consumer Choices

In line with the launch of new BAMBI® baby diapers, Napco Consumer initiates the ‘Shater, Shater’ campaign at Panda and Carrefour hypermarkets, as well as other supermarkets across KSA. The ‘Shater, Shater’ campaign promotes smart consumer choices with new BAMBI® baby diapers, which offer improved product performance and baby comfort, as well as appealing space saving packs and high customer support at a fair price.

The ‘Shater, Shater’ campaign comprises of in-store point of sale stands and sampling, as well as informative posts on social media to engage and help mothers. Promotional materials feature the ‘Shater Shater’ slogan, as well as a rainbow booth with colors associated to the different BAMBI® packs.

The integrated campaign also comprises of a TV commercial (TVC), featuring Nancy Ajram, multi-platinum recording artist and UNICEF Goodwill Ambassador, and her popular children’s song titled ‘Shater, Shater’. The TVC announces, to children and mothers, the arrival of a new and improved BAMBI® diaper.

Watch the ‘Shater, Shater’ TVC

BAMBI® trademark is owned by INDEVCO and manufactured by NAPCO under license.

About BAMBI®

Napco, leading Saudi-based manufacturing companies, produce high quality BAMBI® baby diapers. BAMBI® products are made of non-allergic natural fiber and poly based materials to protect baby’s soft skin. New BAMBI® baby diaper offer higher stretch, flexibility, and absorbency.

Napco Consumer Products Company (Dammam),National Paper Company Ltd. (Jeddah), Napco Riyadh Paper Products Company Ltd. (Riyadh) in Saudi Arabia produce a range of personal and family care hygiene disposable products, including baby diapers, feminine napkins, tissue and towels, disposable plastics products, and a range of away-from-home products.

Napco sells its products under license from INDEVCO with regional brand names including BAMBI®, BOUQUET®, FAM® , FRESHDAYS® , PRIVATE®, SANITA®, Sanita CLUB®, and other brands owned by NAPCO such SUFRA MUTWIYA™.