Being committed to women’s wellbeing since day 1, Fam, leading feminine hygiene brand in the KSA and the Gulf region, has been providing premium protection and natural cotton feel softness for consecutive generations across the GCC.
Today, Fam has evolved for the better to fit women’s modern lifestyle: It released an enhanced pad that better meets their emerging needs for optimal ease and a full sense of security.
To announce the renewed Fam, a regional TV commercial – supporting women’s role in the Saudi community – will air on MBC1 and MBC drama starting April 26 till end of May 2020. (Click here to watch the video)
As part of the launch, a multi-channel marketing campaign will also run on various Video-On-Demand (VOD) online platforms such as Shahid.net, and different female portals such as maoudou3.com, Nawa3em.com, Jamalouki.net, Gheir.com and many other portals.
At a later stage, a LED advertising campaign will be launched in main points of sale in the Kingdom.
Fam’s new pad is now upgraded with a 3D Anatomic Core for optimal absorption, yet still offers the softest protection. Since women of all eras thrive on skin-friendly care, Fam has carefully maintained its winning edge, Natural Cotton Feel, to bring them the comfort and perfect fit they deserve.
Revamped in line with an extensive brand research, Fam’s new package truly reflects the taste and style of a wide female audience.
Fam
Fam is a trusted brand for generations of women who seek optimal protection and extra comfort in a feminine napkin. In line with its motto “Fam® Cares”, Fam brings women the ultimate protection and softness while constantly protecting their health and fostering their wellbeing. The brand is owned by INDEVCO and manufactured under license by Napco National.