Fam Introduces “Softer than Ever” Folded & Compressed Feminine Napkins

Napco Consumer, a leading consumer disposables manufacturer in KSA, introduces the new feminine sanitary pad, Fam ‘Folded & Compressed’, into the Arab market. The new and enhanced feminine hygiene product offers softer and premium-quality top-sheet coverstock fibers, providing women with improved protection and a more natural cotton feel.

Available in three sizes (Normal, Super and Night), Fam ‘Folded & Compressed’ comes in packages of 10 and 30 (Normal or Super), as well as 8 and 24 (Night). A below the line (BTL) campaign at point of sales will support the lauching of the new product, along with a large television commercial with the slogan ‘Fam Softer than Ever’ (Fam An3am Bikteer).

Features of Fam ‘Folded & Compressed’

Fam ‘Folded & Compressed’ offers:

Additional inner layer for even fluid distribution
A new pad design securing central absorption
More discretion with folded and individually wrapped sanitary pads

New Packaging to Appeal to Target Market

After extensive research, Napco Consumer with sister-company Mediapak, advertising and marketing agency, developed a new product package to appeal to women in the region.

The product package integrates a new metallic effect offering innovative look and vivid colors, including a new purple for the brand’s flower icon. The package displays the feminine hygiene brand’s logo and promotes the “Softer than Ever” slogan.

About Fam

Fam sanitary napkins are manufactured in National Paper Company Ltd. (Jeddah), Napco Consumer Products Company (Dammam), Napco Riyadh Paper Products Company Ltd. (Riyadh) in Saudi Arabia.

National Paper Company Ltd., Napco Consumer Products Company, and Napco Riyadh Paper Products Company Ltd. are member of Napco Group consumer division.