Napco, under its Fam feminine hygiene brand, recently launched an integrated wellness initiative, “أهتم_بنفسي_أختار#” (“I Take Care of Myself; I Choose”) to promote healthier and happier living.
The initiative engages television and social media to help increase awareness and educate women in the Arabian Gulf to examine their choices and take measures to achieve greater happiness through work-life balance, fitness, and personal comfort. Napco’s social responsibility objective aligns with UN Sustainable Development Goal SDG3 Good Health and Well-Being.
Fam® awareness ads will appear on MBC 1, MBC 4 and MBC Drama satellite channels for one month, starting April 23, while a wellness contest will run on Fam’s Instagram page. Fans who upload a framed photo showing how they care for themselves can benefit from a chance to win one of 15 prizes, each worth 1000 SR.
Across retail points of sale in Saudi Arabia and the GCC, Fam feminine napkin packs have been wrapped with an appealing carton frame. Fans may download a digital version of the frame from Fam’s Instagram and Facebook pages.
Watch Fam ads here:
Fam’s Personal Happiness Via Work-Life Balance
Fam’s Health Via Fitness
Fam’s Natural Cotton Feel Via The Right Product Choice
About Napco’s Fam® Brand
A trusted brand for generations of women, Fam offers extra comfort and optimal protection in line with its motto, “Fam Cares”. Napco Consumer Products Division manufactures Fam feminine napkins in Saudi Arabia under license from INDEVCO and distributes the leading brand across the Kingdom and the GCC region.