For the eleventh year in a row, Fam, a leading feminine hygiene brand in the KSA and the GCC region, joins Zahra Breast Cancer Association in its “Al 3afou Wal Afia” campaign to encourage women to understand the importance of early breast cancer detection in saving lives. This year’s collaboration, which comes in times of a threatening pandemic, resonates as a message of hope reminding women of the importance of self-care in sustaining life as we know it, and urging them to put their wellness first.
During the month of October, Fam’s latest TVC, displaying an awareness end tag, will run on MBC1 as regular spots and on MBC4 as a sponsorship of Beirut Bride Season 2.
As part of the campaign, Fam is donating 30,000 duplex boxes of face masks with the branding “Al 3afou Wal Afia” crafted especially for Zahra. Moreover, Fam has partnered with Hyper Panda to donate 2 SR with every Fam Trifold value pack or economy pack sold during the month of October to contribute to Zahra’s fundraiser.
In line with its continued commitment to women’s wellness, Fam will also publish a series of sensitizing posts and videos on its social media platforms to remind women of all ages to be screened in the hope that by doing so, early detection will lead to more positive outcomes in the fight against breast cancer.
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Napco National initiatives align with UN Sustainable Development Goal SDG3 (Target. 3.4) Good Health and Wellbeing, as well as SDG4 (Target 4.7) to spread knowledge that promotes sustainable development and sustainable lifestyles.