A campaign motto ‘Partners in preserving the blessing’ by Napco National encouraged food saving and the distribution of leftovers, especially during the Holy month of Ramadan, when more than one billion Muslims worldwide fast and focus their attention on giving to charity.
The campaign, in partnership with non-profit organization Etaam Food Bank, was launched in malls and on social media platforms. As part of the initiative, Sanita®, the caring brand for every housewife who expects high quality and value from the product at hand, has also been participating in events organized by Etaam.
From April 15 to May 15 2018, Sanita booths were set up at seven malls in the main cities of the Kingdom.
The coming two years will see Sanita develop display materials showcasing its support for the Riyadh-food based initiative and highlighting the role that Sanita products will play in helping preserve food and leftovers from households, hotels and restaurants.
The Napco National and Etaam strategic partnership aims to remind people about the importance of spreading a culture of responsible citizenship and charitable giving.
About Napco National
A leading manufacturing plant, Napco National was initially established in 1956 as a partnership between the late Georges N. Frem and the late Abdul Rahman al Moaibed (industrial license no. 12). The partnership was eventually converted to a limited liability company under the name National Paper Company Ltd. By August 23, 2017, the company had changed its status as a limited liability company to become a closed joint stock company registered under the name of Napco National CJSC.
With over 5,600 employees, the company’s nine manufacturing branches produce paper, plastic and corrugated packaging, as well as consumer disposables and away-from-home products.
About Etaam
Etaam, a Riyadh-based philanthropic organization, based in Riyadh, KSA, aims to spread the culture of food preservation in the society and overcoming the negative manifestations of extravagance and waste of extra food.