Promoting women’s wellbeing is a key part of Fam’s mission. Driven towards helping women of all ages to fight Breast Cancer and lead a healthy life, Fam, leading feminine hygiene brand in the KSA and the GCC region launches an awareness campaign on MBC1 in collaboration with Zahra Association.
The joint campaign will air as regular spots from 8 October till 31 October 2019 to remind the maximum number of women about the need to fit Breast Cancer screening in their schedule and sensitize the general audience to the importance of early detection.
To appeal to younger segments, the campaign will also be posted on the brand’s social media platforms.
Fam is a trusted brand for generations of women who seek optimal protection and extra comfort in a feminine napkin. In line with its motto “Fam® Cares”, Fam brings women the ultimate protection and softness while constantly protecting their health and fostering their wellbeing. The brand is owned by INDEVCO and manufactured under license by Napco National.