Bambi Launches Its New and Improved Line Through a Massive Campaign

The new and improved Sanita Bambi now has a wetness and size indicator.
Bambi Launches Its New and Improved Line Through a Massive Campaign
Bambi Launches Its New and Improved Line Through a Massive Campaign

Knowing that smart parents select the best diaper for their baby, one with features that ensure optimal dryness, skin health, and ease of use, Sanita Bambi has recently introduced into the KSA and GCC markets a new and improved version of its diaper line offering innovative specifications that make moms’ lives easier and babies happier.

Sanita Bambi Premium is now designed with a layer rich in a soothing lotion to keep the baby’s skin soft and healthy, as newborn skin is typically very sensitive. Bambi Dynamic Baby was also upgraded with a wetness indicator to signal when it’s time to change the diaper and keep the baby dry for longer.

With the new Sanita Bambi, a baby’s comfort has never been more secure thanks to the Size Up Indicator that lets moms know when it’s the perfect time to move to a bigger size.

As part of the launch, Sanita Bambi ran a massive offline and online campaign to advertise the new features and boost brand awareness.

A special digital video was published on the brand’s social media to showcase the diaper’s new competitive edge.

In parallel, an extensive campaign aiming to boost sales was organized across major malls, including sampling and trial booths.

To reach a wider audience and provide value for targeted listeners, Sanita Bambi also collaborated with Dr. Modia Batterjee breastfeeding and parenting specialist, in a podcast campaign offering the tips and advice needed for a baby’s care and well-being and a mother’s postpartum health.

Sanita Bambi… The Parents’ Smart Choice

About Sanita® Bambi

Sanita Bambi is the brand for independently minded women who are looking for peak performance in a diaper at a fair price. When you choose Sanita Bambi, you and your little one thrives by making the right choice for your baby and a smart purchase for your family.

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