In line with the latest nationwide campaign to support the Lebanese Industry organized by the Ministry of Industry and the Lebanese Industrialists Association (ALI) – and in cooperation with LBCI – INDEVCO, leading international manufacturing group, will be highlighting the added value of the locally manufactured Phoenix Green Living Wooden Houses and Phoenix Medline Kitchens & Home Accessories through a 90-second documentary on LBCI news bulletins.
The aim of the spot, launched under the national campaign’s motto “Bel Watani Bed3am Watani”, is to support the Lebanese industrial sector, educate the consumer about the premium quality and high competitiveness of local products and ultimately promote the winning edge of Phoenix’s showcased brands in terms of specifications, design and prices.
The documentary on Phoenix will be broadcast within the “Echteri Lebneni” section on Wednesday, October 2, 2019 as follows:
– 1 spot during the news bulletin at 8:00 pm
– 1 spot during “Al-Akhbar Endak” report at 11:30 pm
– 1 spot during the flash news at 2:30 pm
– 1 spot during the news bulletin at 7:30 am
Stay tuned for a glimpse into the trustworthy and top-notch world of the Lebanese Industry.
About INDEVCO
As a diversified manufacturing group, INDEVCO produces corrugated, paper, and plastic raw materials and packaging, jumbo tissue rolls, consumer and away-from-home products, renewable energy solutions, converting machinery, and CNC machined parts. With sustainable development as a major driver, INDEVCO is dedicated to integrating environmental sustainability in its operations, from raw material and energy efficiency to waste management and emission reduction. The group also heavily engages communities and launches social initiatives to address key UN Sustainable Development Goals (SDGs). Headquartered in Ajaltoun, Lebanon, INDEVCO employs over 10,000 people in the Middle East, Africa, Europe, and the US in nearly 40 manufacturing plants and 40 commercial companies.
About Phoenix Group
Phoenix Group, member of INDEVCO Group, is a leading Lebanese technology hub that provides renewable energy and waste management solutions, as well as engineering products to the Middle East and North Africa. Over the years, we have become a driver for innovation and a provider of thoughtful products and services that create value and spur sustainable growth.