For extra impact and winning edge over the competition, Sanita has recently added a new twist to hand wash additives with color and texture effects. The new Sanita Hand Wash Berry joins Sanita Hand Wash Foaming Velvet Touch and Sanita Hand Wash Tropical Splash under the floral category to offer the hand care needed for efficient and effective handwashing and skin protection. The line extension aims to reach a new niche and meet consumers’ tastes.
Bottled in a transparent bottle shape, the flamboyant color liquid soap, wraps hands with an invigorating fragrance and long-lasting freshness. Enriched with vitamin E, its formula nourishes the skin for smooth and healthy hands. The product is now available in the market in 2 SKUs: 250 ml & 500 ml.
To escort the launch of the new Sanita Hand Wash Berry and engage the audience in guessing the new scent and its properties, a teaser social media campaign was also set on track.
About Sanita® Brand
Sanita is a caring brand of household disposables for women who expect high quality and value from the product at hand. Sanita Brand provides housewives with reliable assistance for their daily chores to help them better manage their household and take very good care of their families.
Sanita Brand is owned by INDEVCO and manufactured under license by Napco National.