The aim of the campaign is to spread awareness of driving regulations and traffic signs and encourage Saudi women to be responsible drivers. Following the historic royal decree granting driving licenses to women in KSA as of June 2018, Fam, a leading feminine hygiene brand in KSA and the GCC region is launching today an awareness campaign under the motto ‘Fam Tahtam Bi Salamatiki Ala Etarik’ (‘Fam Cares for Your Safety on the Road’). The aim of the campaign is to spread awareness of driving regulations and traffic signs and encourage Saudi women to be responsible drivers.
The ‘Fam Tahtam Bi Salamatiki Ala Etarik’ campaign will be launched on Fam’s social media channels starting March 1 and running through May 1, 2018. Educational posts and instructional videos about traffic signs, driving regulations, and road safety will be providing women beginner drivers with the advice they need to develop better driving skills and safer habits.
As part of combining awareness with fun, Fam will also challenge Saudi women to take a short traffic quiz for a chance to win a car.
To take part in the contest, fans are asked to follow www.famwinacar.com or scan the QR code on the pack.
With Fam, knowledge of traffic regulations and sound driving plays a vital role in making the roads as safe as possible for everyone. Fam cares!
About Fam®
Fam is a trusted brand for generations of women who seek optimal protection and extra comfort in a feminine napkin. In line with its motto “Fam® Cares”, Fam® brings women the ultimate protection and softness while constantly nurturing their health and fostering their wellbeing.
The brand is owned by INDEVCO and manufactured under license by Napco National.